• User Experience Design
    • Digital
    • Hardware
    • System Thinking
    • Research
    • Storytelling
  • Fashion Design
    • Trend + Color Forecast
    • Concept + Ideation
    • Product
  • BIO
  • CONTACT

NGANYCDESIGN

  • User Experience Design
    • Digital
    • Hardware
    • System Thinking
    • Research
    • Storytelling
  • Fashion Design
    • Trend + Color Forecast
    • Concept + Ideation
    • Product
  • BIO
  • CONTACT
Introduce UnFiltered Social Shopping

Introduce UnFiltered Social Shopping

Unfiltered is a social shopping platform that engages users to contribute selfie photos to online shopping sites to help online shoppers decide how garments look on a real person in various sizes vs a singular model body type. 

Sign-up Page

Sign-up Page

User creates login information. 

Creates Profile

Creates Profile

User inputs personal measurement and preferences so platform can match size and similar body type to crowd-sourced photos of garments. 

The Reality

The Reality

Women comes in different shapes and sizes and it's hard to be convinced how something looks when we can not relate our own body type to the idealized body type represented by brands. 

INTERNATIONAL SIZING

INTERNATIONAL SIZING

And it's gets even more complicated shopping for international brands where the numeric sizes are different for each country. 

What Currently Exists

What Currently Exists

The problem with online shopping is the risk in returns for retailers and the hassle of returns for consumers. Businesses best represent their brands with garments styled on ideal model figure. Typically one size for a range of size ranges. 

BEACON TECH ALERTS PASSERBY

BEACON TECH ALERTS PASSERBY

The user can enable beacon notification on their phone and receive specials if they happen to be near by their favorite store. 

NOTIFICATION

NOTIFICATION

Customer receives an alert for new season's arrival is in store or special perks to check out new merchandise. 

SHOPPER BROWSES

SHOPPER BROWSES

TRIES ON DRESS

TRIES ON DRESS

Customer is invited to share the dress with a quick scan of the item. 

Merchandise Scanned and Identified

Merchandise Scanned and Identified

Unique tagging system identifies the merchandise. 

Customer selfies and share her look.

Customer selfies and share her look.

Amy is on her break and may not have time to purchase. She quickly snaps a photo save on her phone. Amy can decide to share the look with Unfiltered community or store as private to purchase later online. 

Typical online shop window

Typical online shop window

A typical online e-commerce display one size model for range of sizes which does not help how this dress would look on a body type more closely related to her own. 

The Plug-in tool

The Plug-in tool

After logging in user can click on the Unfiltered button to populate images of real women in similar dress size to get a better idea how it may look based on similar height and/or body shape.

View Port

View Port

The view port then populates additional photos of people that have also tried on or purchased the dress helping other women to better decide their shopping purchase. 

Dresses Filtered Through Real People

Dresses Filtered Through Real People

The view port then populates additional photos of people that have also tried on or purchased the dress helping other women to better decide their shopping purchase. 

The Feedback Loop

The Feedback Loop

The participation and exchange within the social shop and share eco-system. 

Fashion + Tech Global Competition

Fashion + Tech Global Competition

The final competition was held in Poznan in front of a group 500+ attendees with guest judges in tech + fashion. The startups representative came from London, New York, Paris, Poznan, Milan. 

team photo.jpg
Answering questions from VCs and judges

Answering questions from VCs and judges

Foundry Advisor Chats w/the Group

Foundry Advisor Chats w/the Group

Working through the site flow

Working through the site flow

Market Validation

Market Validation

Market Adoption Strategy

Market Adoption Strategy

Competitive Advantages

Competitive Advantages

Market Size

Market Size

Unfiltered as a Solution

Unfiltered as a Solution

The Business Model

The Business Model

Where Unfiltered Stack-up

Where Unfiltered Stack-up

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Introduce UnFiltered Social Shopping
Sign-up Page
Creates Profile
The Reality
INTERNATIONAL SIZING
What Currently Exists
BEACON TECH ALERTS PASSERBY
NOTIFICATION
SHOPPER BROWSES
TRIES ON DRESS
Merchandise Scanned and Identified
Customer selfies and share her look.
Typical online shop window
The Plug-in tool
View Port
Dresses Filtered Through Real People
The Feedback Loop
Fashion + Tech Global Competition
team photo.jpg
Answering questions from VCs and judges
Foundry Advisor Chats w/the Group
User Validation Video
Working through the site flow
Market Validation
Market Adoption Strategy
Competitive Advantages
Market Size
Unfiltered as a Solution
The Business Model
Where Unfiltered Stack-up
UNFILTERED_ALT_SCREENS-01.png
UNFILTERED_ALT_SCREENS-03.png
UNFILTERED_ALT_SCREENS-04.png
UNFILTERED_ALT_SCREENS-06.png
UNFILTERED_ALT_SCREENS-02.png
UNFILTERED_ALT_SCREENS-05.png
UNFILTERED_ALT_SCREENS-07.png
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