Unfiltered is a social shopping platform that engages users to contribute selfie photos to online shopping sites to help online shoppers decide how garments look on a real person in various sizes vs a singular model body type.
The problem with online shopping is the risk in returns for retailers and the hassle of returns for consumers. Businesses best represent their brands with garments styled on ideal model figure. Typically one size for a range of size ranges.
Amy is on her break and may not have time to purchase. She quickly snaps a photo save on her phone. Amy can decide to share the look with Unfiltered community or store as private to purchase later online.
International Fashion + Tech Global Startup Weekend
Location: Poznan, Poland; Date: October 18th, 2014
Competitors: Milan, Paris, London, New York (Team Unfiltered), Poznan
Team Unfiltered: Developer: Brian, UX Design: Nga, Business: Tek, Marketing: Aimy, Mike.
Special Thanks: Pavan Bahl for guidance/consultation, Garland for graphic design